Zelthy Case Study | Streamlining Therapy Management for a Leading Pharma Company

Background

With the shift from mass-market to specialized therapies, patient services have become vital for the successful commercialization of specialty pharmaceuticals. It’s not just about science—it’s about superior patient experience, managed support programs, and seamless outcome tracking.

A global pharmaceutical company sought to implement an end-to-end therapy management system, encompassing patient management and supply chain tracking, to ensure efficient patient assistance and complete product visibility from manufacturing to delivery.

Challenges

Complex Patient Journeys: Managing multi-step patient engagement- onboarding, adherence tracking, follow-ups, and education- while minimizing manual work.

Patient Assistance Governance: Streamlining patient assistance to prevent leakages, ghost patients, and ensure compliance.

Product Tracking: Achieving full visibility across 200+ distribution nodes in the supply chain, ensuring compliance and adoption at every level.

Solution

The pharmaceutical company leveraged Zelthy's Complete Therapy Management product suite to create a unified platform that seamlessly integrated patient management with supply chain tracking, enhancing overall efficiency and visibility.

Patient Onboarding Automation: Automated patient enrollment reduced onboarding time and simplified the process, decreasing the administrative burden by 30%.

Patient Assistance Program (PAP) Management: Streamlined workflows across the call center, care coordinators, medical teams, and on-field patient navigators ensured accountability and timely support without delays.

Tracking Patients, Prescriptions, and Products: Comprehensive tracking of patients, prescriptions, and products, with insights on sales and HCP-level drug adoption to enable data-driven decisions.

Data-Driven Insights: A 360-degree view of patient data allowed personalized care and proactive interventions, helping healthcare providers anticipate needs.

Zelthy's Complete Therapy Management Suite

Results

Enhanced Patient Engagement: Automated onboarding and personalized care plans improved patient involvement and adherence, leading to a 25% increase in adherence rates and a 40% boost in patient satisfaction.

Streamlined Assistance: Improved efficiency, reduced paperwork by 35%, and expedited support requests, resulting in a 20% decrease in response time for patient queries.

Product Visibility: Real-time tracking reduced misplaced products by 30% and improved inventory control, leading to a 15% reduction in inventory costs.

Compliance and Reporting: Built-in compliance features ensured regulatory adherence, reducing compliance issues by 20%, and improved transparency with easier, automated reporting.

Key Takeaways

Patient-Centric Approach: Focusing on the patient journey led to a 25% increase in patient adherence and a significantly improved experience.

Operational Efficiency: Workflow automation reduced manual tasks by 30%, allowing healthcare teams to focus more on direct patient care, improving overall service quality.

Scalability: Zelthy’s platform adapted seamlessly to growing needs, supporting additional therapies and scaling to accommodate a 50% increase in patient enrollments without additional overhead.

Conclusion

Zelthy’s Complete Therapy Management suite provided a comprehensive solution for patient care and therapy management, bridging the gap between effective patient services and seamless product tracking. It set a new benchmark in specialty drug commercialization, empowering patients and healthcare providers alike.