Background
Imagine a pharmaceutical supply chain that spans over 200 nodes—manufacturing site, CFAs, distributors, hospitals, and pharmacies—all working together to bring crucial therapies to patients. Now, imagine trying to track every product's journey through that intricate web. This was the challenge faced by a global pharmaceutical giant: streamlining supply chain operations, tracking products end-to-end, and gaining real-time insights on sales and inventory.
The company wanted more than just visibility; they wanted proactive solutions that could provide timely alerts, better control, and seamless integration with existing systems like the Patient Support Program (PSP) and distributor ordering systems. That’s where Zelthy came in.
Challenges
- Complex Supply Chain Network: With over 200 distribution points, the company's supply chain was a labyrinth, prone to inefficiencies and blind spots. Ensuring compliance and adoption across all these nodes was a monumental task.
- End-to-End Product Visibility: Tracking every product from manufacturing to the patient level was key, but ensuring that every node—from manufacturers to pharmacies—adopted and complied with tracking systems was a significant hurdle.
- Timely Data & Actionable Insights: To make informed business decisions, the company needed direct insights on secondary and tertiary sales. However, getting this data in a format that was useful and timely was a struggle.
- Seamless Integration: Existing PSP systems, distributor ordering, and a blockchain platform added complexity, making it crucial to ensure all systems communicated smoothly.
Solution
Zelthy’s Product Tracking Solution provided a tailored approach, bringing together all the moving pieces into a single, unified view:
- End-to-End Product Tracking: Zelthy enabled tracking at every stage—from production, through the distribution network, and finally to hospitals and patients. With its integration to the PSP system, the tracking not only followed products but also linked them to individual patient care journeys. The platform provided the ability to track every patient, every prescription, and every product—giving unparalleled transparency.
- Blockchain Integration for Security: Integrating with the company’s global blockchain platform ensured data security and integrity. Every transaction was recorded immutably, enhancing trust and transparency throughout the supply chain.
- Insights into Sales and Inventory: Zelthy didn't just provide raw data—it transformed data into actionable insights on secondary and tertiary sales. Alerts were automated for low inventory or unusual sales patterns, giving the team the ability to address issues before they escalated.
- Scalable Integration: Integrating smoothly with the distributor ordering system ensured all distribution nodes were onboarded into the tracking network, increasing compliance and coordination. This integration spanned 200+ distribution points, ensuring that the entire supply chain was covered.
Implementation Journey
The implementation was a partnership, not a one-off deployment. The project was rolled out end to end in 3 months.
- Needs assessment and mapping: Identified integration points and areas for improvement.
- Initial integration: Integrated with PSP and distributor ordering systems, setting up core functionalities and data flow.
- Blockchain integration: Integrated with the global blockchain platform for secure and transparent tracking.
- Pilot rollout: Pilot rollout at 30 key distribution nodes, gathering feedback and making iterative improvements.
- Full rollout: Full rollout across all 200+ distribution nodes, with training for supply chain managers and on-field navigators.
- Final system optimization: Stakeholder feedback sessions and full-scale launch.
Results
- Enhanced Supply Chain Visibility: The company gained end-to-end visibility across its supply chain, from manufacturing to the point of care. This visibility helped eliminate inefficiencies and ensured that every product could be tracked to its final destination.
- Improved Inventory Management: Real-time data and insights led to a 15% reduction in stockouts and a 25% increase in inventory turnover rate. This helped the company maintain an optimal balance, reducing costs while meeting demand.
- Actionable Sales Insights: The ability to monitor secondary and tertiary sales provided the company with a clearer understanding of market dynamics, HCP engagement, and drug adoption patterns. This enabled them to make informed business decisions to enhance patient access and product availability.
- Integrated Alerting System: The integrated alerting system allowed the company to address issues proactively, ensuring business continuity and improving the responsiveness of supply chain operations.
Key Takeaways
- Holistic Product Tracking: Every product, every patient, every prescription—Zelthy made complete product visibility possible.
- Streamlined Supply Chain Efficiency: By integrating inventory management, order handling, and patient-level tracking into one platform, Zelthy simplified a complex network into something cohesive, improving overall supply chain efficiency.
- Scalable Technology that Grows with You: With blockchain integration, seamless system connectivity, and scalability at its core, Zelthy’s Product Tracking Solution supported both existing demands and future growth needs.
Conclusion
This partnership was about more than just technology—it was about transforming a complex, global supply chain into a streamlined, data-driven, and transparent network. Zelthy provided the foundation, integrating product tracking with patient support, blockchain, and distributor systems, and ultimately setting a new benchmark for what supply chain management in pharma should look like.
With Zelthy, the company didn’t just achieve control—it gained intelligent oversight across its entire operation.