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Summary

A leading pharmaceutical company in Australia partnered with Zelthy to digitize and unify its Patient Support Programs (PSPs) for oncology therapies. The multi-PSP platform streamlined patient onboarding, enhanced therapy adherence, and reduced operational inefficiencies while ensuring full TGA compliance.


Key Outcomes:

45% increase in therapy adherence.

60% faster patient onboarding (cut enrollment time from 5 days to 2).

30% reduction in operational costs through automation.

85% of patients reported improved engagement and confidence in therapy.

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20 July 2024

PSP Boosts Cancer Therapy Adherence in Australia

PSP Boosts Cancer Therapy Adherence in Australia

Background

Australia’s booming $4B oncology drugs market faces a paradox- the rapid growth of cancer, paired with delays in delivering life-saving treatments. A leading pharmaceutical company in Australia partnered with Zelthy to develop a multi-PSP (Patient Support Program) platform that offered a personalized, end-to-end patient journey across multiple therapy areas.

The platform digitally enabled patient engagement and therapy adherence by integrating value-added services such as injection training, therapy reminders, video visits, and field visits. It supported healthcare professionals (HCPs), hospital staff, nurses, and patients, ensuring a seamless, compliant, and efficient experience.

With Zelthy’s configurable, low-code architecture, the pharma company streamlined patient onboarding, therapy management, and care coordination, reducing manual effort and enhancing adherence rates by 45%.

Challenges

Before implementing the Zelthy-powered PSP platform, the pharma company faced several challenges:

  • Fragmented Patient Journeys: Different PSPs operated in silos, making it difficult to offer a consistent patient experience.
  • Limited Engagement & Adherence: Patients often missed follow-ups, therapy schedules, and injections, leading to reduced treatment effectiveness.
  • Operational Inefficiencies: Lack of an integrated system meant high administrative workloads for nurses, hospitals, and HCPs.
  • No Real-Time Monitoring & Analytics: Pharma teams struggled to track program performance, patient adherence, and engagement metrics.
  • Regulatory Compliance & Data Security Risks: Managing patient data across different PSPs required strict adherence to privacy regulations.

To improve patient outcomes, reduce drop-offs, and enhance therapy adherence, the company needed a unified, digital-first PSP platform that could support multiple patient journeys while ensuring regulatory compliance.

Solution: A Scalable, Multi-PSP Platform on Zelthy

The pharma company leveraged Zelthy’s healthcare platform to build a customized PSP solution with:

Personalized, Multi-PSP Patient Journeys

  • Custom Patient Workflows for Each PSP: Patients were guided through tailored support programs based on their therapy.
  • Automated Onboarding & Eligibility Verification: Faster registration reduced program enrollment time by 60%.

Value-Added Patient Services

  • Therapy Adherence Reminders: Patients received automated SMS, email, and app notifications to reduce missed doses.
  • Video Consultations & Virtual Visits: Enabled remote nurse consultations, reducing the need for hospital visits.
  • Field Visit Coordination: Nurses could schedule in-home visits for injection training, therapy initiation, and adherence support.
  • Patient Progress Tracking: Real-time adherence dashboards helped pharma teams monitor drop-off rates and therapy progress.

Role-Based Access for Seamless Collaboration

  • HCP Portal: Doctors could monitor patient therapy progress, schedule interventions, and access treatment histories.
  • Hospital & Nurse Portal: Nurses could track appointments, update patient status, and provide virtual or in-person support.
  • Patient Portal: Patients could view therapy schedules, access resources, book appointments, and receive reminders.

Regulatory Compliance & Data Security

  • Fully compliant with TGA (Therapeutic Goods Administration) regulations.
  • End-to-end encryption & audit trails to ensure data privacy and security.

Key Outcomes & Impact

  • 45% Increase in Patient Adherence: Automated reminders, virtual check-ins, and nurse support improved therapy completion rates.
  • 60% Faster Patient Enrollment: Digital onboarding eliminated paperwork, reducing enrollment time from 5 days to 2 days.
  • 30% Reduction in Operational Costs: Automation lowered administrative overhead, allowing PSP staff to focus on patient care.
  • 85% of Patients Reported Improved Engagement: Personalized support enhanced patient confidence in managing their treatment.
  • Real-Time Insights for Pharma Teams: Analytics dashboards provided actionable data on therapy adherence trends and patient engagement.

Conclusion

By adopting Zelthy’s multi-PSP digital platform, the pharmaceutical company successfully:

  • Enhanced therapy adherence and patient engagement,
  • Streamlined operations for PSP teams and healthcare providers, and
  • Ensured compliance with regulatory standards.

With Zelthy’s flexible, low-code, and secure architecture, pharma companies can rapidly build PSP solutions that optimize patient outcomes while reducing operational complexity—setting a new benchmark for digital-first patient support in oncology care.