Zelthy CTM™: Pharma Distribution to Patient Engagement

Introduction

Pharmaceutical companies face a complex healthcare landscape. Today, the focus is on delivering a comprehensive, patient-centered experience that improves health outcomes and builds brand loyalty. Achieving these goals means tackling challenges like streamlining distribution, ensuring adherence, and standing out in a competitive market.

Zelthy’s Complete Therapy Management (CTM)™ Solution offers an integrated approach through two key components—Product Tracking (PT) and Patient Assistance Programs (PAP)—helping pharma companies boost patient engagement, protect brand integrity, and optimize resources.

Product Tracking (PT): Securing Supply Chain Integrity and Building Patient Trust

Ensuring reliable medication delivery is a top priority. Zelthy’s PT platform offers:

• Visibility into distribution: Real-time tracking monitors drug flow from manufacturing to patients, preventing leakages and counterfeiting, while integrating seamlessly with existing systems to ensure uninterrupted availability.

• Secondary sales tracking: Detailed data on sales at each stage supports inventory management and optimizes sales strategies, enabling pharma companies to make data-driven decisions for supply chain efficiency.

• Brand protection: By maintaining product integrity, PT prevents disruptions like stock-outs or expired drugs, protecting the brand and reinforcing patient trust.

PT strengthens supply chain security and reinforces brand trust, supporting long-term patient loyalty.

Real-time monitoring of primary, secondary and tertiary packaging

Patient Assistance Programs (PAP): Expanding Access and Adherence

Patient Assistance Programs enhance a brand's reputation by improving access and adherence. Zelthy’s PAP platform provides:

• Digital Onboarding: Simplifies patient enrollment with e-KYC and minimal paperwork, speeding up access to treatment.

• Care Operations (CareOps): Manages patient interactions, follow-ups, and scheduling to ensure consistency in patient care.

• Order Management: Streamlines medication orders and integrates with pharmacy networks for timely delivery.

• Patient Management: Centralizes patient data, enabling efficient tracking of progress and therapy milestones.

• Communications: Automated patient engagement through SMS, email, and app notifications keeps patients informed and motivated.

• Reporting: Real-time insights help optimize patient programs by providing visibility into key performance indicators.

• Compliance and Audit: Maintains audit trails and tracks interactions, ensuring adherence to regulatory requirements.

By enhancing adherence through proactive support and providing seamless access, PAP not only improves clinical outcomes but also enhances brand perception, positioning pharma companies as leaders in holistic patient care.

PAPs help improve clinical outcomes and enhance brand perception among consumers

AI-Driven, Patient-Centric Engagement

Zelthy’s CTM suite uses AI to enhance engagement, providing:

• AI-powered support: A compliance-trained chatbot delivers timely and accurate responses to patient inquiries, reducing workload for care teams.

• Personalized insights: Leverages patient data to provide customized support, fostering adherence and long-term loyalty.

• Actionable data: Insights into patient behavior, delivered through dashboards and alerts, empower pharma companies to make effective, timely decisions and continuously improve patient programs.

AI integration helps pharma companies scale patient engagement, ensure compliance, and innovate their care processes effectively.

Zelthy’s CTM offers pharma companies a powerful tool for achieving both business and patient-care goals. PT and PAP provide unparalleled control over distribution, access, and engagement, while AI-powered insights drive ongoing improvement.

Conclusion

CTM is more than a platform—it’s a strategic investment in better patient outcomes, optimized resources, and lasting brand equity. In a competitive and highly regulated market, CTM empowers pharma companies to lead in patient-centered care.

Connect with us to learn how Zelthy’s CTM can transform patient care and drive brand value. Write to us at connect@zelthy.com or DM on Linkedin.