Reimagining Patient Communication in PSPs

Beyond Support: Building Therapeutic Partnerships

Patient Support Programs have evolved from administrative necessities to strategic differentiators. At Zelthy, we understand that today's patients demand more than support—they expect partnership, personalization, and proactive engagement throughout their treatment journey.

The Communication Challenge

59% of patients remain unaware of available support programs, and of those who know about PSPs, only 3% actively engage. This isn't a marketing problem—it's a communication architecture problem. Traditional PSPs communicate at patients rather than with them, creating disconnected experiences that fail when patients need support most.

Intelligent Engagement Architecture

Our approach transforms PSP communication from reactive support to predictive partnership. Using AI-driven insights and omnichannel orchestration, we create communication experiences that:

Anticipate Patient Needs: Machine learning algorithms analyze patient behavior patterns, treatment timelines, and engagement history to predict when patients will need specific types of support.

Personalize Every Interaction: Natural language processing and patient profiling ensure every communication reflects individual circumstances, preferences, and treatment goals.

Optimize Channel Selection: AI determines the most effective communication channel—SMS, app notification, email, or phone call—based on patient preferences and message urgency.

Real-Time Relationship Management

Traditional PSPs respond to problems. Intelligent PSPs prevent them. Our platform provides:

Predictive Intervention: AI models identify patients at risk of non-adherence up to 30 days before clinical symptoms appear, enabling proactive support.

Contextualized Communication: Every interaction considers the patient's current treatment phase, side effect profile, and emotional state to deliver relevant, timely support.

Continuous Optimization: Machine learning algorithms analyze communication effectiveness and automatically adjust messaging strategies to improve engagement rates.

The Experience Transformation

We don't just digitize existing PSP processes—we reimagine the patient experience. Our integrated platform creates seamless journeys where:

• Patients receive personalized education before questions arise
• Support anticipates needs rather than waiting for requests
• Communication adapts to individual learning styles and preferences
• Outcomes improve through consistent, intelligent engagement

Measurable Impact

Organizations using our intelligent PSP communication platform report:

• 32% improvement in medication adherence
• 40% reduction in patient support call volume through proactive intervention
• 25% increase in patient satisfaction scores
• 60% improvement in treatment completion rates

The future of PSPs isn't about scaling human support—it's about augmenting human intelligence with artificial intelligence to create therapeutic partnerships that transform outcomes.