Meet Zelthy at the Pharmaceutical Compliance Congress (PCC 2026) in McLean, Virginia|April 27–29|Booth 25.Meet Zelthy at the Pharmaceutical Compliance Congress (PCC 2026) in McLean, Virginia|April 27–29|Booth 25.
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Solutions›Commercial OperationsUpdated

The entire commercial engine. One platform.

Distributors, stockists, clinics, hospitals, field force, trade schemes, returns — every channel and every workflow on a single operational platform with AI agents that turn commercial data into demand intelligence.

Talk to our commercial team
Our perspective

₹10,000 Cr in sales. Managed on spreadsheets and phone calls.

AI INTELLIGENCE LAYERDEMAND · DIVERSION · TERRITORYCompany HQOrders · Inventory · PricingC&F AgentsPrimary distribution12 distributorsHospitalsTender & institutional340 empanelledRetail ChainsB2B ordering portal85 outletsStockistsSecondary redistributionFIELD FORCE10,000+ repsClinicsSelf-service reorderingTRADE SCHEMES · RECONCILIATION

Pharma commercial operations is not one workflow — it's an entire machine. Primary sales to C&F agents, secondary redistribution to stockists, institutional tenders for hospitals, retail ordering from clinics and pharmacies, field force coordination across thousands of territories, trade schemes that change quarterly, and expiry returns that nobody wants to reconcile. Most companies run each piece on a different system — or no system at all.

Zelthy connects the full commercial chain on one platform. Distributors place orders and track stock. Clinics self-onboard and reorder digitally. Field reps log visits that link to actual secondary sales. Trade scheme claims settle automatically. And AI agents turn the data flowing through all these channels into demand signals, channel performance scores, and territory intelligence that actually drives decisions.

The commercial engine

From distribution setup to commercial intelligence.

Pharma commercial operations isn't one workflow — it's five interconnected systems. Most companies run each on a different platform. Or on no platform at all.

Distributors, stockists, clinics, hospitals — all need onboarding

The commercial chain starts with channel partners. C&F agents, super stockists, stockists, hospitals, clinics, pharmacies — each with different credit terms, pricing tiers, compliance requirements, and ordering patterns. Onboarding a single distributor can take weeks. Scaling to thousands of retail touchpoints takes months.

Without a platform

Distributor appointments managed via paper agreements. Stockist credentials verified manually. Hospital empanelment tracked in email. Clinic onboarding requires field rep visits. No self-service for any channel.

With Zelthy

Unified channel management across all partner types. Self-service onboarding portals for distributors, stockists, and clinics. Automated credential verification and contract management. Tiered pricing and credit terms configured per channel type. Hospital empanelment workflows with tender tracking.

From scoping to commercial intelligence

Live in weeks. Scaling across channels and markets.

Commercial operations engagements start with one channel or one market — then expand. Map the distribution structure, deploy ordering and field force workflows, optimise with commercial intelligence, and enable your team to scale independently.

Your distribution chain. Your channels. Your commercial mechanics.

Every pharma commercial operation is shaped by its distribution structure — number of tiers, channel mix, geographic spread, institutional vs. retail balance, and the trade mechanics that drive volume. Zelthy works with your commercial team to map the full chain: distributor tiers, stockist networks, hospital channels, retail touchpoints, field force structure, and scheme frameworks. This is informed by deploying commercial platforms for companies with 3,000+ channel partners across India, Southeast Asia, and ANZ.

Outcome

Full commercial operations blueprint covering every channel, distribution tier, and trade mechanic

Timeline
1–2 weeks
3K+
channel partners onboarded
12K+
monthly orders processed
40%
faster scheme reconciliation
5
markets on one platform
Proof

Proven across channels and markets.

Vaccines · Multi-channelIndia · National
Read the full story →

A leading global pharma company needed to digitise its entire vaccine commercial operation — 3,000+ clinics ordering via phone, distributors submitting secondary sales on paper, and field reps logging visits in disconnected CRMs.

3K+ clinics onboarded12K+ monthly orders40% faster scheme settlementSingle platform across channels
Use Cases

Everything we can deploy for Commercial Operations.

Digital Ordering Portal

Self-service ordering for clinics — catalog, inventory, delivery tracking, and automated reordering.

HCP Event Management

Advisory boards, speaker programs, congresses — with built-in compliance and transparency reporting.

HCP/KOL Engagement

Credentialing, FMV documentation, aggregate spend monitoring, and conflict of interest management.

Sample Management (PDMA)

Inventory tracking, distribution controls, lot/expiry, reconciliation, and PDMA reporting.

Clinic & HCP Onboarding

Credential verification, agreements, training, and tier assignment for clinic and HCP partners.

Field Force Management

Territory management, visit planning, call reporting, and performance analytics for field teams.

Distributor & Channel Management

Multi-tier distribution — secondary sales, channel inventory, trade schemes, and redistribution alerts.

Vaccine Distribution Platform

Cold chain compliance, multi-dose vial tracking, clinic allocation, and wastage monitoring.
Explore use cases across all verticals
FAQ

Frequently asked questions

Ready to connect your commercial engine?

Talk to our commercial team. We'll walk through distributors, clinics, field force, and trade schemes — and show you how they connect on one platform.

Talk to our commercial team